Post by Randi Fechter

Your revenue was up last quarter. But do you actually know why? There's a pattern hiding in most service business financials called phantom revenue. It's real money. It's just not repeatable. And when it's mixed into your total, every decision you make is built on a number that isn't telling you the truth. Issue 2 of Control by the Numbers breaks it down and gives you a 10-minute exercise to find it in your own numbers.