Post by Rambla.io

Stéphane de La Faverie's post on the WWD Greatest Beauty Products list is a reminder that those icons became generational through something harder to replicate than advertising — a beauty advisor who matched the right product to the right person at exactly the right moment. Algorithmic discovery can drive trial, but the human expertise layer is still what converts a purchase into a long-term ritual. The brands protecting that connection across digital channels are protecting what made those products timeless. → https://lnkd.in/g_PdQia2