Post by Rambla.io

Stéphane de La Faverie's framing of Travel Retail's evolution — 'from point of transaction to point of experience' — maps exactly to what the strongest DTC teams are building on Shopify right now. Infrastructure alone doesn't create experience. The brands leading Beauty Reimagined are giving advisors and specialists the tools to build shoppable moments on brand.com — where product knowledge, relationship, and purchase converge in one place the brand controls. https://lnkd.in/gdWHavDP