Post by Rambla.io

Kory Marchisotto's move into President of e.l.f. Brands is worth reading carefully. Seven years sustaining 29 consecutive growth quarters—from challenger brand to $1.3B powerhouse—takes cultural fluency, fast experimentation, and deep consumer proximity. The harder question in any multi-brand global expansion: whether the expert layer scales with the platform layer. Brands that extend professional tools to the local engagement layer will compound the growth that commercial infrastructure alone can't sustain. https://lnkd.in/gEz-C2G3