Post by Ralf Schmidt-Bleeker

#TDI26 What radiates out? Narratives, narratives, narratives. Every conversation seems to circle back to the same thing. Siemens CEO Roland Busch puts it plainly: transformation fails when people don’t follow. The question isn’t whether to change. It’s whether your narrative is strong enough to make people want to. BDI - Bundesverband der Deutschen Industrie e.V. President Peter Leibinger says the same: we need a narrative that prepares people for what’s still being asked of them. That’s the problem Narrative Change is built to solve. #NarrativeChange #TDI26 #Transformation #Leadership #Siemens #BDI