Post by cI4 graphicz

got assigned to create thumbnails for an incredible case study! 🎬 They gave me a video , after watching 2,3 times Got a brief to work on "Burger King vs McDonald's" and it's fascinating how one campaign changed the game. The Story: The video breaks down how Burger King defeated the McDonald's giant through pure innovation. Their "Whopper Detour" campaign was genius: offer 1¢ Whoppers to customers within 600 feet of McDonald's locations. The result? 1.5 million app downloads in 9 days. BK became the #1 app on the App Store. That's strategic thinking at its finest mobile-first, creative, and bold. Here's my workflow for this project: #1 Claude AI : Started with thumbnail strategy and conceptualization. Generated 3 solid concept directions that capture the competitive energy and innovation angle. #2 ChatGPT : Moved into content planning and expression guidance. Worked on facial expressions, composition notes, and AI image generation prompts to bring concepts to life. #3 Adobe Photoshop : Final design phase. Refined, polished, and perfected each thumbnail for maximum impact and click-through potential. It's a process that combines strategic thinking with creative execution exactly what I love about design work. Every tool has its purpose; every step builds on the last. Scroll down to see all the thumbnail concepts! 👇 #DesignProcess #ThumbnailDesign #ContentCreation #BurgerKing #YouTubeDesign #GraphicDesign #CreativeStrategy