Post by Raina Lazarova
VP, Global Insights, Muck Rack | Global Chair, AMEC | Communications Measurement & Media Intelligence | International Insights Team | Ruepoint Co-founder (Acquired 2025)
I’m honored to continue serving as Chair of AMEC for another term. Over the next two years, I believe our role as an industry body is not only to help members adapt, but to help provide clarity and direction. I wanted to share a few thoughts on where communication measurement is heading next.
