Post by Raihana Wolff

Last week I had the pleasure of speaking at #EBUTalks on From Idea to Impact: Building an Authentic Brand in the Age of AI. A few things we explored together: ⭐ How ideas are born from pain, frustration, or pure vision 🌟 Why brands like Nike, McDonald's, and Uber win on identity, not just product 🤔 Where AI genuinely helps in marketing, and where it can't replace you 🦄 Why authenticity is backbone and stamina, not a look, the thing you keep coming back to when everything else is uncertain My favorite part was how interactive it was. The chat was active with pain points, brand guesses, and honest questions the entire time. That's exactly the kind of session I love giving, one where the room shapes the conversation as much as the slides do. 🙏 Thank you to the European Business Institute of Luxembourg, LOUISE JEANTRELLE and Kübra Erden for the invite and for hosting such an engaged, curious audience. And thank you to everyone who showed up, asked questions, and made it feel like a real conversation instead of a lecture. 🤩