Post by Rahul Agnihotri

Three things almost every Indian has lived through: → A "₹1 trial" that quietly became a ₹299 monthly charge you couldn't easily cancel. → A delivery agent asking for the OTP — and no way to know if he's genuine. → Applying for loans at multiple banks, re‑submitting the same Aadhaar and PAN, every single time. None of these are accidents. They're the default — because whoever controls the interface controls the defaults, and their incentives rarely match ours. We've been building SUTRA: a neutral trust layer that sits between people and the apps they use. Think UPI, but for the user–app relationship. Its guarantees hold by construction, not by promise: ✅ An app that makes leaving hard can't charge you. 🪪 You verify your identity once — apps get a signed attestation, never your raw number. 👁️ Every time your data is accessed, you see who, when, and for how long. With India's DPDP consent‑manager framework coming into force, a provably‑fair trust layer moves from "nice to have" to expected. If you're building in fintech, lending, health, OTT, or quick‑commerce — I'd love to talk. Comment or DM. 👇 #DPDP #DataPrivacy #Fintech #DigitalIndia #TrustByConstruction Ankur Warikoo Nithin Kamath Harshil Mathur Kunal Shah Lizzie Chapman 🇮🇳 Jitendra Gupta Varun Dua MediaNama Internet Freedom Foundation Future of Privacy Forum Inc42 Media YourStory Media ETtech Entracker The Ken The Morning Context Digital India Foundation Zucate - A NASSCOM 10000 Startup nasscom T-Hub Robotronix and Scalability Technology

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