Post by Rado Watch Co. Ltd.

40 years ago, Rado changed watchmaking forever. In 1986, the Integral became the world's first produced in series high-tech ceramic timepiece, a material so remarkable, so enduring, that it redefined what a watch could be.​ Scratch-resistant. Lightweight. Timeless. High-tech ceramic wasn't just a new material, it was a new era.​ Today, we celebrate 40 years of pushing the boundaries of design, innovation and material mastery. The journey that started with the Integral continues.​ Because if we can imagine it, we can make it.​ #Rado #Feelit #RadoIntegral #HighTechCeramic #MasterOfMaterials #HTCAnniversary ​