Post by Rachel Lynn Karry

Accelerate Impact-Driven Ventures I Sports, Media, Tech, Health @ World Artists United & Beyond Cinema Studios

Every brand in New York City is activating around the Knicks right now and fans a literally losing thier minds! Nike. Chase. Dunkin’. Kith. FanDuel. Hundreds of local businesses are doing everything they can to be a part of the moment. Upward of $1B could be generated around the city. None of it is connected. None of it is attributed. And the franchise responsible for all of it is capturing none of the value. I wrote about what this gap is worth…. and what closing it actually looks like.

Post content