Post by Quinton Pienaar

EMEA Customer Transformation & Salesforce Leader, Partner, PwC UK

AI is rapidly shifting from hype to real impact, with 49% of CEOs expecting it to boost profitability within a year. In Italy, six pioneering companies are already seeing results with Agentforce, optimising customer service and internal operations beyond basic automation. From banking to manufacturing, these early adopters are setting the pace for AI-driven transformation. But success with AI isn’t just about the technology; it takes strategic vision, execution, and the right partnerships. Read how they’re making it happen. Abbi Greene Matteo Bonente Fabio Castignetti Leon Mangan Rob Roop Lucy Brown Will Stevns Steven Gough Reggie Walker Johanna Kramer Dr. Ulrich Störk Patrick Pugh Thomas Archer Matteo Colombo John-Paul Barker Jens Christian Zwenger Tracy Murray Ian Kahn Clayton White Laurent Feuillet Ben Helmers Marc Dijkstra Filippo Favaro

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