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The UK auto market is getting a serious shake-up. In episode 19 of the Happy Market Research Podcast, Dan Fleetwood and Nick King unpack the rise of Chinese car brands, from growing brand presence to younger buyers warming up to tech-forward, value-driven options like BYD and Jaecoo. The big question: how do UK manufacturers respond when the competition shows up with sharp design, smart tech, and a very attractive price tag? Listen now: Spotify: https://lnkd.in/eSZQBXf2 Apple Podcasts: https://lnkd.in/eWyhu-Z8
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