Post by Quentin de Molliens

Un tag à suivre pour ceux que ne sont pas à #Londres ajh. #OneStepBeyond Ci dessous, quelques tweets qui viennent confirmer nos réflexions chez Mineral sur les sujets de la data, du marketing, de la voix, des livraisons, des contenants. Confirmation également du fameux retard à l'allumage d'une filière fr entière qui devrait accorder autant d'importance à ces thèmes qu'à la transmission, l'employabilité & l'environnement. -Paul Mabray "Making a choice whether to truly innovate in wine and transform digitally - requires series of steps: thinking about sales objectives, how your brand fits in, starting small, failing forward, understand the power of tiny gains. -Robert Joseph "TheWineThinker.com" Interesting concept: launch whisky distillery, or sell en primeur using #blockchain tokens that can be exchanged for the product at any time... -Paul Mabray "Amazon is going to be a game changer in the wine industry like we have never seen before." -Richard Siddle Great talk on future of packaging & how there is now so much more potential not just around the material - eg alternative see through to glass - re-usuble Loop-style #packaging vessels like @haagendazsuk . Consumer will demand it. Planet needs it #marketing #Wine #Digital #delivery #wineincan pics by the-buyer.net