Post by Quantcast

The best performance marketers let the numbers do the talking. Tom Johnston from Lighting New York is no different. When it came to evaluating Quantcast, his team structured a real test, pulled real data, and ran the math to determine whether it made business sense. And the math was mathing. Lighting New York achieved a 2,080% ROAS and a 23% improvement in CPA. Watch our session, The Performance Marketer's Playbook, on demand to hear exactly how they got there. https://lnkd.in/eVatxiqX #Q+  #AutonomousAI #AdTech #Quantcast #MathisMathing #PerformanceDSP