Post by Quantcast

Most performance marketers are still asked to do something nearly impossible: define exactly who their customer is before a campaign even launches. The problem is that people do not work that way. Intent, context, and life changes, but most advertising platforms still treat customers as fixed personas sitting in static segments. Our UK Managing Director, John Thomson, wrote about why that assumption, and the channel silos most campaigns still run in, are costing brands more than any attribution model will ever show. Read the full piece: https://lnkd.in/e4Cb3Ycg #PerformanceMarketing #QPlus #Quantcast #CustomerJourney #AutonomousAI