Post by Quad

What will brand experience look like as consumer expectations continue to evolve? 🤔 As it relates to CPG, our own Jamie McGarry joined Sarah Beatty of Wells Enterprises and Jackie Doppen of Tropicana Brands Group to unpack the answer at Brand Innovators’ Beyond the Shelf #BISummit. Key takeaways: 🔑 Cultural relevance is a win if (and only if) it authentically fits your brand. 🔑 Consumers want personalization as long as it’s helpful and not creepy. 🔑 Making emotional connections with your consumers will drive impactful purchase decisions. 🔑 Stick to what made consumers love you in the first place to successfully stretch beyond your initial products and channels. Thanks to Brand Innovators for picking a great moderator and Snap Inc. for hosting!