Post by Pyxis by Bain & Company

🍕 Value promotions work, but not equally for everyone.   When Domino's launched its Best Deal Ever promotion, our Pyxis data told a clear story: low-income customers responded nearly twice as strongly as high-income ones, with e-commerce transactions jumping 12 points vs. 7 points year-over-year.   As #restaurants fight back against #grocery store competition, understanding who is responding to #value plays and how is everything.   Read the full report by Bain & Company here 👉 https://lnkd.in/g3nJ_RH7