Post by PwC Vietnam

On 2 April, the Retail Asia Summit Vietnam 2026 was successfully held in Ho Chi Minh City, bringing together leading industry experts to explore Vietnam’s rapidly evolving retail landscape.    Speaking at the event, Ms. Pratiksha Bhanti, Senior Manager, Deals – Transformation, PwC Vietnam, noted that while the market has experienced tremendous growth across modern trade, e-commerce and organised formats, this expansion often comes with hidden costs. Many retail groups are scaling far faster than their data, governance, and infrastructure can support—creating profitability blind spots that prevent leadership from identifying which business units are creating value and which are eroding it. Ms. Bhanti outlined a clear pathway forward, centred on targeted operational improvements, including integrating profit and loss data, consolidating back-office processes, standardising workflows, and monitoring meaningful, business-linked KPIs. Simple digital solutions, such as AI-powered treasury and cash flow visibility tools as well as workflow automation, are also helping retailers regain operational control. 👉 If you were unable to attend the event and would like a copy of the presentation, please send in your request here: https://lnkd.in/gEZeb8Pr  #PwCVietnam #RetailAsia2026