Post by PwC India

How can family capital move beyond core operating businesses to become a disciplined engine for backing innovation and next-generation ventures? In Episode 2 of “Family Capital Reimagined – The evolution of Indian family offices”, Vivek Prasad, Chief Commercial Officer, PwC India, is in conversation with Anirudh A D., Director at Artha India Ventures, one of India’s prominent early-stage investors and a fourth-generation entrepreneur from the Damani family. Anirudh shares how he has built an early-stage investing platform using family capital, and reflects on the importance of disciplined allocation, strong performance expectations and a clear investment framework. Through this conversation, he offers a practical view on how non-core ventures, when approached with structure and purpose, can become an important part of the broader family capital ecosystem. Watch the full episode here: https://lnkd.in/gs-RmpWK #FamilyCapital #FamilyOffices #BusinessFamilies #Legacy #Governance #NextGenLeadership #IndiaGrowth Falguni Shah | Manpreet Singh Ahuja | Arnab Basu | Rajib Basu | Rajesh Vig | Amarjeet Singh Makhija | Aman Goel