Post by PwC India

Family offices in India are becoming more thoughtful about where and how they deploy venture capital. In the second Episode of “Family Capital Reimagined – The evolution of Indian family offices”, Vivek Prasad, Chief Commercial Officer, PwC India, speaks with Anirudh A D., early‑stage investor, fourth‑generation entrepreneur and Director at Artha India Ventures, about this changing outlook —moving from ad hoc angel bets to structured venture strategies, clearer return expectations and a sharper focus on governance and category leadership. The conversation offers a sharp perspective on how family capital is increasingly being deployed into venture with greater structure, discipline and purpose. Watch the full episode here: https://lnkd.in/gs-RmpWK Explore PwC India’s services for business families and family offices: https://lnkd.in/gqD2J-FN #FamilyCapital #FamilyOffices #NonCoreVentures #VentureCapital #BusinessFamilies #IndiaGrowth #Legacy #Governance #NextGenLeadership Falguni Shah | Manpreet Singh Ahuja | Somick Goswami | Rajib Basu | Rajesh Vig | Amarjeet Singh Makhija | Aman Goel | Artha Venture Fund

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