Post by PVH Corp.
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The Jung Kook effect is real. 👏 Calvin Klein’s capsule collection with Jung Kook is already the brand’s most successful collaboration to date, driving unprecedented global demand, next-level engagement and strong sell-through across every region. Following the launch, the capsule debuted in Calvin Klein stores around the globe with special pop-ups in North America and APAC, where consumers lined up around the block for a chance to shop their favorite pieces. The excitement continued in Tokyo, where Jung Kook himself made an appearance at the brand’s Harajuku flagship store to celebrate the partnership alongside friends of the brand, including fellow K-pop star MINGYU. Congrats to our #CalvinKlein teams for transforming a capsule collection into a global cultural moment through the power of authentic collaboration, immersive retail experiences and one of the world's most engaged fan communities. Discover 5 things you might not know about the Jung Kook for Calvin Klein collaboration: https://lnkd.in/eAWAm_X8