Post by PVH Corp.

📍 From NYC to Paris ➡️ Check out a few of the many ways our brands are activating for spring.   ➡️ In March, Calvin Klein partnered with New York Magazine on a special capsule collection inspired the brand's NYC roots, available exclusively at the SoHo flagship store. To celebrate the launch, shoppers visited a pop-up coffee cart for complimentary treats and a Calvin Klein branded MetroCard that they could exchange in-store for the publication’s March 2026 issue while browsing the exclusive capsule and the latest #CalvinKlein spring styles. ➡️ Tommy Hilfiger brought its Spring 2026 campaign to the heart of Paris with a larger-than-life activation at Galeries Lafayette Haussmann. The strategic combination of in‑store, façade and out-of-home media placements—featuring campaign stars Patrick Schwarzengger and Abby Champion—created a citywide brand footprint, strengthening the store’s role as a flagship partner and reinforcing Tommy Hilfiger’s premium menswear positioning in the fashion capital.  Learn more: https://lnkd.in/e45NQGD9