Post by PUMA Group

The Future of Fast enters Football 👟⚡ This week in Los Angeles, we pulled back the curtain on our innovation pipeline, giving media and industry partners an exclusive look on how PUMA sees the future of football performance. But first, we welcomed young players from the LA Breakers into the NITRO™ Lab for a first look at what’s next. From there, guests explored how athlete insights, biomechanical testing and advanced material research are shaping the next generation of the game, while also getting a sneak peek at future concepts and cooling technologies designed for performance in extreme conditions. A big thank you to everyone who joined us, and to Romain Girard, VP of Innovation, Dominique Gathier, VP Teamsport, Viktor Fitler, Teamhead Product Line Management Teamsport Footwear, and Daniel Coric, Designer Teamsport Footwear, for sharing the insights and processes behind innovation at PUMA. Click through to see our highlights 👇