Post by PUMA Group

As one of the world’s leading sports brands, our history is rich. And so is the cat. 🐾 Few logos are as instantly recognisable as PUMA’s jumping cat. Born from Rudolf Dassler’s vision of speed, strength and agility, the version we know today was inspired not in a design studio, but during a stroll through Nuremberg Zoo. Introduced in 1968, the updated cat made its first leap across the PUMA wordmark and into sporting history. While the logo has evolved over time, its essence remains unchanged as a symbol of performance, endurance and ambition.    Swipe through to see its evolution. 👇