Post by PubMatic

We are thrilled to partner with Gracenote to bring verified content intelligence to PubMatic's platform, starting with our award-winning AI Live Sports Marketplace. Live TV moments are where culture is made. Ask anyone who watched the NBA Championship or is tuning into the current FIFA World Cup. For brands, these are the most important moments to be in front of the right audience at the right time. With Gracenote's data, PubMatic's moment-based curation now enables advertisers to buy against peak engagement moments at scale and agentically, transforming how premium live sports inventory delivers performance. https://lnkd.in/e7Rbms2d