Post by PubMatic

The creator economy is moving into the open internet. With partners Holmes Media and FreeWheel, PubMatic is proud to launch the Creator Marketplace, the first programmatic front door for independent creator-led media on CTV. As performance-driven buyers entering agentic and programmatic buying seek the same audience engagement and performance they've found in walled gardens, independent creators are amassing massive, passionate audiences and scaling beyond walled gardens onto CTV. The Creator Marketplace is an early mover connecting these two forces. Brands can now reach creator audiences with precision, measurement, engaging formats, and the ease of agentic buying. Learn more here: https://lnkd.in/eXmeXWH6