Post by PubMatic

Last week we brought our Spanish business community together in Madrid for one of our most forward-thinking PubAcademy events to date! With agentic AI taking centre stage, our lineup of industry experts delivered sharp, thought-provoking insights into the forces reshaping the media landscape. This wasn't a polished keynote moment, it was a candid, high-energy conversation about power, accountability, and what the future of the open internet really looks like. The big question on everyone's mind: Are we watching an evolution unfold, or has the revolution already begun? And could what's happening right now be something even more transformative than either? It was fantastic to welcome new clients, partners, and an outstanding group of speakers who brought fresh, bold perspectives on where media is headed. A huge thank‑you to all our incredible speakers for being part of the conversation: Our hosts Miguel Fernandez-Gil, Cristian Coccia, Lucia Guarino, Pablo Morales, and Almudena San Mateo Arenal, and to our guest speakers: Natalia Papiol, Cristina Peñaloza Morales, WPP Media's Mireia Romero, PROGRAMMATIC SPAIN's Mikel Lekaroz, dentsu's Miguel Blanc, &beyond's Mariana Pedemonte, IKI Group's Rafael Martinez, and Havas' Germán Becker for your contribution to making the event a success with inspiring discussions. Special thanks to the fantastic PubMatic team for making #PubAcademy Madrid such an inspiring and thought‑provoking event!