Post by PubMatic

Name: The pioneers of programmatic are reuniting to solve digital advertising’s next big challenge. In our
Uploaded: 2025-10-27T14:39:14.383Z
Channel: PubMatic
Description: The pioneers of programmatic are reuniting to solve digital advertising’s next big challenge. In our latest Executive Dialogue, PubMatic CEO Rajeev Goel sits down with Scope3's Brian O'Kelley, both fo

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The pioneers of programmatic are reuniting to solve digital advertising’s next big challenge. In our latest Executive Dialogue, PubMatic CEO Rajeev Goel sits down with Scope3's Brian O'Kelley, both founding members of OpenRTB, the protocol that powered trillions in ad transactions. Now, they’re building the Ad Context Protocol, a new open standard designed to shape the next era of digital advertising. Watch below on why it matters and watch the full interview here: https://lnkd.in/dPgtvY3C

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