Post by PubMatic

That's a wrap for PubMatic @ POSSIBLE! 🌴 The conversations in Miami made one thing clear: the next wave of innovation will be built on collaboration and the future of advertising is agentic. This week we announced powerful new partnerships with PayPal Ads, Walmart Connect, and Dappier, bringing financial-grade identity grounded in 25B+ transactions, curated CTV inventory powered by first-party shopper data, and sponsored AI conversations that reach consumers across the open web. We also shared major momentum on PubMatic AgenticOS with 1,000+ AI-powered deals, millions transacted, and 30 fully autonomous end-to-end agentic campaigns live today. And we launched our Creative Innovation Suite within AgenticOS, giving marketers a single intelligent workflow to brief, build, deploy, and measure custom creative across premium CTV and mobile, at scale. Our CRO of Americas, Kyle Dozeman, joined industry leaders at ADWEEK House to tackle how AI is reshaping advertising and what it actually means for brands trying to make it work. We also had the pleasure of co-hosting the Agentic Supper Club dinner alongside Optable, bringing together incredible industry leaders for thoughtful conversations around identity, data collaboration, and what agentic means for our ecosystem. Thank you to everyone who joined us! We're already looking forward to next year. ☀️ #Advertising #AdTech #Programmatic