Post by PubMatic

Last week we hosted PubMatic's UK CTV Summit at Cameron House, Loch Lomond, Scotland: The AI Revolution Will Be Streamed. Two days with senior leaders from across the buy-side and sell-side, including Warner Bros. Discovery, Channel 4, Roku, Brainlabs, Publicis Media, LG Ad Solutions, Rakuten TV, WPP Media, BBC Studios, Virgin Media O2, JAA Media, VCCP Media, Zenith, dentsu, Omnicom Media, Paramount, Samsung Ads, Vevo and Piqniq | B Corp™.    On the agenda:  - Dr Alex Connock, opened with "Increase Your Leverage": why organisations must adopt agentic AI as an augmentation tool that gives skilled humans a competitive edge.  - Alisdair Newman led an interactive discussion and live agentic demo on AI in Action for Buyers.  - Elizabeth Catt followed with AI in Action for Sellers, walking through the CTV opportunities on our product roadmap.  - Babs Kehinde took the room through "Closing the Loop: CTV's Commerce Revolution", and the opportunity to capture broader brand budgets through commerce media.  - Matt Salmon hosted a brilliant panel with Steve Bignell, Alex Wright, Mike Shaw and Katy Sharpe, on what the future holds in this AI age.  - Emma Newman closed with Dr Alex in a fireside chat on what all of this means for the future shape of our organisations. Six things we're taking away:  1. AI is operational, not aspirational. The gap between those experimenting and those deploying is closing fast.  2. Agentic AI will redefine who participates in media buying and will force everyone in the ecosystem to demonstrate value beyond access and familiarity.  3. Commerce media plus CTV is the full-funnel opportunity the industry has been building towards. Identity resolution and measurement standardisation are what stand between promise and reality.  4. Measurement is the industry's most urgent unfinished business. An independent, cross-platform standard is the prerequisite for CTV commanding the budgets it deserves.  5. The buyer-seller relationship improves when both sides show up honestly. Trust is built in person, not in a deck.  6. Humans bring what AI cannot: taste, originality and the ability to find the thing the algorithm doesn't know. Protect those capabilities. Build everything else with AI. Thank you to everyone who joined us! #Advertising #AdTech #AI #AgenticAI