Post by PubMatic

Transparency, data control, and performance together, not as trade-offs. Our collaboration with AGENCE79 on a programmatic video campaign for a major French retailer delivered exactly that: • 5X CTR uplift vs. open market • +16.7% video completion rate above target • +12.5% viewability above target The future of programmatic isn't open vs. curated. It's finding partners who can give you both, without compromise. Read more: https://lnkd.in/e2KUUCHa #Advertising #AdTech