Post by PRYM

📍 Save the Date — Prym Fashion at Milano Unica We are delighted to return to Milano Unica this July, where craftsmanship, creativity, and conversation come together. 🗓️ 7–9 July | Stand E03–E05, Hall 3 | Fiera Milano (Rho), Italy Join us to discover our Fall/Winter 2027/28 Collection "Human Touch" — a collection that reimagines snaps and trims as the soul of modern fashion. In an industry that moves faster than ever, we believe the most powerful design choices are the ones that connect — the ones you can feel, touch, and remember. For F/W 27/28, snaps and trims step into the spotlight as the heart of storytelling and product identity. This season, we have also expanded our mood directions to deliver fresh inspiration from outerwear to fieldwear — each defined by distinctive color palettes, curated materials, and signature finishes. And for the first time, we are also unveiling "Back to Heritage" — a tribute to the timeless craftsmanship and iconic pieces that have shaped our story. What awaits you at our stand: 🔹 Collections that tell stories and forge emotional connections with today's consumer 🔹 Exclusive snaps, buttons, and accessories — crafted with precision in Italy and beyond, where every detail is designed to elevate. 🔹 Hands-on moments with signature pieces ready for your next collection 🔹 Personalized insights to bring your F/W 27/28 story to life Let us connect, collaborate, and shape the future of fashion together — one human touch at a time. #prymfashion #humantouch #backtoheritage #fashioninnovation #fw2027 #fw2028 #fashiontrends #sustainability #snaps #trims #fasteningsystems #buttons #accessories #MilanoUnica #savethedate