Post by Proxima

Name: What if you could know what type of creative your customers resonate with, before making the creativ
Uploaded: 2026-06-18T18:21:57.576Z
Channel: Proxima
Description: What if you could know what type of creative your customers resonate with, before making the creative ? At The Lead Summit in NYC, Kevin Smith shared how melin started layering buyer persona and cust

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What if you could know what type of creative your customers resonate with, before making the creative ? At The Lead Summit in NYC, Kevin Smith shared how melin started layering buyer persona and customer data into the creative process - to move beyond "what we think will work" and toward what the data actually shows the customer is caring about.

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