Post by ProofID

Name: What happens when AI agents become part of the customer journey? As AI agents become more involved
Uploaded: 2026-06-10T10:07:00.225Z
Channel: ProofID
Description: What happens when AI agents become part of the customer journey? As AI agents become more involved in purchasing decisions, retailers may need to rethink how they maintain trust and relationships wi

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What happens when AI agents become part of the customer journey? As AI agents become more involved in purchasing decisions, retailers may need to rethink how they maintain trust and relationships with customers. Because even if an AI agent is completing the transaction, the customer relationship still matters. In this clip from our recent fireside chat with Ping Identity, Matthew Berzinski explores why AI agents feel fundamentally different to previous waves of technology, and why that creates new identity, governance and trust challenges for organisations. You can watch the full video, also featuring Tom Eggleston and Paul Heaney, here: https://lnkd.in/eTZcSZxM #IdentitySecurity #AgenticAI #AIFraud

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