Post by Profluence Sports

Name: How Michelob ULTRA navigates events like the World Cup... With their SVP of Marketing, Ricardo Marq
Uploaded: 2026-06-12T14:35:43.094Z
Channel: Profluence Sports
Description: How Michelob ULTRA navigates events like the World Cup... With their SVP of Marketing, Ricardo Marques. 𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙 1️⃣ Authenticity i

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How Michelob ULTRA navigates events like the World Cup... With their SVP of Marketing, Ricardo Marques. 𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙 1️⃣ Authenticity in Athlete Partnerships 2️⃣ Defining Success in Major Activations 3️⃣ Future Strategies and Lessons Learned Check out the full episode here: https://lnkd.in/euujWj35 Snippet clip from the podcast👇

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