Post by David Dubois

Delighted to share that our multimedia INSEAD #casestudy on #analytics-driven #transformation at Majid Al Futtaim is out! w. Joerg Niessing & Katia Kachan For educators interested in using it in your courses: https://bit.ly/3glxHHR For educators & the broader community: 1. our article on how to build #digitalresilience around the customer https://bit.ly/3dX5CF6 2. our video webinar with #CEO Alain Bejjani on the case & more https://bit.ly/3iqy5qt The case tackles how to combine data & people transformation to generate new #customervalue and puts participants in the shoes of key Majid Al Futtaim business & analytics leaders who shaped the transformation around 3 pillars: (1) a customer mindset (2) analytical skill sets, (3) test & learn capabilities. A big thank you Alain Bejjani Joe Abi Akl Guillaume thfoin Guruprasad Shrinivasen Marwa Elshahawy Pascale Balze & many others for making this happen! Thanks also to Isabel Assureira Claire Derouin-Vergelin Larisa Shikhova Hazel Hamelin & team! Peter Zemsky Miguel Lobo Zeina Sleiman Nathan Furr Chengyi Lin Sameer Hasija #mba #onlineteaching #businesseducation #digitaltransformation #businessanalytics #digitalanalytics #leadershipmindset #customerexperience #digitaladoption #testandlearn #digitization