Post by Prof. dr. Koen Pauwels
Marketing Effectiveness | Top AI leader | Retail Media | Distinguished Professor and IJRM Editor-in-Chief. Best marketing academic, ex-Amazon, DMSB research dean, Dreamfar secretary and benevolent bandwidth board.
Why #AI won't take your #marketing job, but #explainableai might :-) From #truckdriver to #businessanalytics, we still need humans to influence human decision makers. My new newsletter asks for your experiences and future predictions! Auke Hunneman Tom Davenport Dave Zimmer Brett Graham Jeff Smith Chiara Baston, PhD Dirk Van de Put Elaine Rodrigo Fergus O'Carroll Greg Stuart Ian Mc Grath John James Lisa Gudding Megan Hari Mark Ritson Chiara Baston, PhD Ronald van Loon Tom Roach Utpal D. Thorsten Hennig-Thurau
