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๐—” ๐—ฟ๐—ถ๐˜€๐—ธ ๐—บ๐—ถ๐—ป๐—ถ๐—บ๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ฎ ๐—ฟ๐—ถ๐˜€๐—ธ ๐—บ๐—ถ๐—ป๐—ถ๐—บ๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ. That is the uncomfortable truth behind a lot of pharmacovigilance work, and it was the focus of our recent webinar on ๐—ฅ๐—ถ๐˜€๐—ธ ๐— ๐—ถ๐—ป๐—ถ๐—บ๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ๐˜€, from the routine measures included in every product's information to the additional tools built for specific safety concerns, such as educational programmes, controlled access schemes or pregnancy prevention programmes. Choosing the right measure is only half the equation.ย  ๐—ง๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ต๐—ฎ๐—น๐—ณ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด, ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ถ๐—ป๐—ฑ๐—ถ๐—ฐ๐—ฎ๐˜๐—ผ๐—ฟ๐˜€, ๐˜๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐—ฏ๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ.ย And that responsibility does not sit with one party alone: it is shared between Marketing Authorisation Holders and regulatory authorities throughout the measure's lifecycle. We have now turned those insights into an article. Matteo Berbeglia walks through the different types of RMMs, how Marketing Authorisation Holders and regulatory authorities share responsibility for getting them right, and ๐˜„๐—ต๐˜† ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ท๐˜‚๐˜€๐˜ ๐—ฎ๐˜€ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ฎ๐˜€ ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ.ย  ย  ๐Ÿ“– ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ: https://lnkd.in/eh47tZsFย  ๐ŸŽฅ ๐— ๐—ถ๐˜€๐˜€๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ? ๐—ช๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ด: https://lnkd.in/dacyFNmu ย  ย  ๐Ÿ“ฉ ๐—–๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜ ๐—ผ๐˜‚๐—ฟ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐˜€ to discuss your pharmacovigilance and risk management strategy: https://lnkd.in/eZaf8mQE ย  ย  #ProductLifeGroup #Pharmacovigilance #RiskManagement #RMM #DrugSafety #RegulatoryAffairs #GVP #LifeSciences #PatientSafety

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