Post by PDMA - Product Development and Management Association

What does it take to connect innovation across a large, complex organization? At PDMA Ignite Innovation Summit, Brooke Rennison (BMW Manufacturing Co., LLC) shares how one of the world's most recognized brands approaches innovation at scale in "Caught Between a Moonshot and a Hard Place". From innovation culture and communication networks to measurement and enterprise alignment, this session tackles one of the biggest challenges facing innovation leaders today: How do you make innovation everyone's job? 🎟️ Register today: pdmasummit.com #PDMAIgnite #PDMA2026 #PDMA50 #InnovationLeadership #ProductInnovation