Post by Prodigious Paris

Name: Today, sound is much more than just an element of brand identity; it creates real added value for br
Uploaded: 2026-06-30T12:27:10.535Z
Channel: Prodigious Paris
Description: Today, sound is much more than just an element of brand identity; it creates real added value for brands. During the Cannes Lions International Festival of Creativity, our General Manager of Sound

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Today, sound is much more than just an element of brand identity; it creates real added value for brands. During the Cannes Lions International Festival of Creativity, our General Manager of Sound & Music, Christophe Caurret, spoke with J'ai un pote dans la com about the major shifts transforming the world of sound branding. In an environment where touchpoints are multiplying and attention is becoming harder to capture, sound is emerging as a powerful vehicle for recognition, emotion, and differentiation. Thank you to the teams at J’ai un pote dans la com for this discussion. If you’d like to read the full interview, you can find it here: https://lnkd.in/ecTyvd8Q

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