Post by Procter & Gamble

What happens when demand for your product increases 100-fold overnight? You move fast to deliver. In 1960, Crest entered a breakthrough period – consumer demand rose quickly and retailers soon began requesting far more product than we had planned for. Our manufacturing plants went to 24/7 schedules. Our logistics teams rerouted trucks across the country. Our people, like Industrial Engineer Arnie Austin, worked tirelessly to optimize production processes in record time. This moment wasn't just a challenge; it was a turning point that cemented Crest as America's #1 toothpaste. This legacy of agility and innovation continues to drive our supply chain today. Learn how we turned a high-pressure moment into a historic success: https://lnkd.in/gJD_kchj