Post by Procter & Gamble

We uncovered a key insight: 56% of women dread festival bathrooms due to lack of sanitation and accessibility. This, combined with the realities of sweat and unexpected periods, fueled an exciting activation. Introducing The Refresh Room by Always and Secret! It's a dedicated sanctuary for festival-going women to skip bathroom lines, relax, hydrate, and experience the confidence-boosting benefits of Always Pocket FlexFoam and Secret's Mocktails collection. We're reimagining the festival experience, helping women feel comfortable and confident all season long.