Post by Procter & Gamble

Name: Sustainable solutions are more likely to scale when people adopt them. Many consumers want to redu
Uploaded: 2026-07-10T10:02:07.742Z
Channel: Procter & Gamble
Description: Sustainable solutions are more likely to scale when people adopt them. Many consumers want to reduce their environmental impact, but if a product doesn’t perform, that intention doesn’t always turn

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Sustainable solutions are more likely to scale when people adopt them. Many consumers want to reduce their environmental impact, but if a product doesn’t perform, that intention doesn’t always turn into lasting behavior. At P&G, we design for both irresistible performance and more sustainable solutions – because habits are more likely to stick when the better choice is also the easier one. A few ways this comes to life across our home care brands: 💧Cascade Platinum Plus is designed to help dishwashers give your dishes a breakthrough clean, building the trust that leads people to skip the pre-rinse and let the dishwasher do the work, using less water in the process. 🍽️ Dawn’s redesigned refill jug pours 45% faster with 45% less effort, helping make refill-and-reuse part of everyday routines. 🙌 Dawn Powerwash pairs a reusable trigger with refill packs, making reuse more convenient. As P&G Global Sustainability Director Ashley Fill, MSt shares with Trellis Group, closing the "intention–action gap" starts with product design rooted in real-life use. Learn more: https://lnkd.in/g_EmrGrZ #WaterPositiveFuture

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