Post by Procter & Gamble

Hair loss affects two out of three women, often impacting their confidence and leaving them without effective solutions. Pantene is addressing this challenge with advanced science to deliver results. The Pantene Abundant & Strong Collection features a three-step system: shampoo, conditioner, and daily scalp serum, designed to boost hair density and restore confidence. By targeting scalp oxidative stress – a critical factor in hair thinning – this innovative collection enhances the scalp’s ability to retain hair. Informed by consumer insights, we crafted a science-backed formula – featuring key ingredients like Pro-Vitamin B5, Niacinamide (Vitamin B3), and Piroctone Olamine – which reduces free radicals, strengthens the skin barrier, and supports hair retention. The clinical results speak for themselves: an 85%* increase in hair density in six weeks, with over 6,000 additional strands after eight weeks. Learn more about this #PGInnovation from Pantene: https://lnkd.in/gM7zsxCe (*Shampoo and Serum are clinically proven and reduce scalp oxidative stress to hold hair longer. Conditioner reduces hair loss due to breakage) #PGInnovation