Post by Procter & Gamble

How do you innovate for intimate care? For Group Scientist Marianne Malmback-Schaefer, it starts with keen observation. Her insights into subtle user behaviors, like grip adjustments, were instrumental in designing the Venus Pubic Hair & Skin razor, resulting in multiple patents and a better consumer experience. With 23 career patents and counting, Marianne is driven by the daily discovery of new consumer needs. She combines her background in chemical engineering with years of experience studying how consumers interact with products in everyday life. "I am trying to understand the consumer from all angles," Marianne says, "to uncover the insights that consumers don't always think to put into words." What keeps her inspired after more than two decades of innovation? "Each and every day is something new," she says. "It's a new experience. It's a new consumer." For Marianne, every new consumer is an opportunity to uncover a new insight. And sometimes, the smallest behaviors point the way to innovations that make everyday life a little better. #PGInnovation