Post by Procter & Gamble

Curiosity led Tulay Colakoglu, Senior Brand Manager, Home Care, to uncover a game-changing insight. When a product concept didn't initially resonate with European consumers, Tulay didn't give up. Instead, she immersed herself in consumers' homes, observing how they actually live, and tackling the "consumer problem" head-on. This deep understanding fueled the creation of Fairy Skip the Soak, a tailored solution that quickly achieved 11% household penetration in its first year in the UK. Her journey is a reminder that growth comes from truly understanding people and designing solutions around their lives, proving how even a small pilot can hold big potential. This impactful innovation earned Tulay a prestigious P&G CEO Award! Learn more about Tulay's story and other inspiring CEO Award winners shaping the future of P&G: https://lnkd.in/e5p48fbB #PGAndMe #Innovation #FairySkipTheSoak