Post by Procter & Gamble

Innovation is about solving real problems for consumers every single day. 💡 That’s why we’re thrilled to share our historic results in Circana's 2025 New Product Pacesetters list! This year, P&G set a 30-year record for the most placements in both the Top 10 and Top 25 categories: ⭐️ #1 overall non-food launch (Luvs Platinum Protection) ⭐️ 7 of the Top 10 ⭐️ 11 of the Top 25 ⭐️ 21 products in the Top 100 ⭐️ Multiple 2026 Rising Star recognitions Across our categories, these rankings prove that blending deep consumer insights with cutting-edge science delivers the trusted results people rely on. Thank you to the teams behind these innovations — and to the consumers who continue to choose our brands every day. 💙 See our full list of Pacesetters and Rising Stars: https://brnw.ch/21x31UU #PGInnovation