Post by Procter & Gamble

Name: More than a decade of research went into developing P&G’s earliest soap bars. But it wasn’t until we
Uploaded: 2026-04-11T10:01:44.716Z
Channel: Procter & Gamble
Description: More than a decade of research went into developing P&G’s earliest soap bars. But it wasn’t until we called it Ivory, improved the package, and started advertising that sales took off. Archivist Cla

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More than a decade of research went into developing P&G’s earliest soap bars. But it wasn’t until we called it Ivory, improved the package, and started advertising that sales took off. Archivist Claire Danna tells the story of James N. Gamble and Harley Procter’s go-to-market experiment and how it laid the foundation for P&G brands for generations. Learn how our past inspires us today: https://lnkd.in/g9r8rPqn

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