Post by Procter & Gamble

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P&G’s commitment to consumer-led innovation is driving the next evolution of Gain. 🙌 With 60 years of scent expertise, Gain is bringing scent lovers even MORE with its new product lineup. Driven by a demand for longer-lasting scent and more cleaning performance, Gain Plus is the brand’s new premium collection, powered by advanced performance technology. Gain Plus has 4x Oxi cleaning power for enhanced stain removal, 2x odor-defense technology to fight odors at the source, and Boosted Perfume Microcapsules for an intensified, long-lasting scent experience. But the innovation doesn’t stop there. Gain’s core detergent products are also getting an enhanced odor removal power upgrade, now featuring 2X soil release enzymes across Liquid, Fling and Powder detergents. With Gain fighting the funk, you get a clean that smells ahhhmazing in every wash. These innovations are designed to add a dose of joy to everyday routines and represent a scalable step forward in P&G’s fabric care innovation. Sniff the difference for yourself and let us know what you think! Learn more: https://lnkd.in/esUu5_rJ

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